Socks for Good

We are super proud to support a number of charities within the local communities of our stores and also a chosen selection of national charities.

We work closely with 7 LQBTQ+ charities that our stores chose within their community. We sell a range of pride socks and for every pair we sell we make a financial contribution to our chosen Charities - Switchboard, Oxford Pride, LGBT Health & Wellbeing, The Kite Trust, York LGBT Pride, Chester Pride and Be-North.

We are proud to announce our latest Collab is Beth's Sunflowers. We met Andrea at a trade show earlier this year where she told us about her daughter, Beth who lost her battle with Acute Lymphoblastic Leukaemia just before her 21st birthday in August 2018. Andrea, Rob & their friend's & Family have since dedicated themselves to keeping Beth's legacy alive through supporting blood cancer charities, raising awareness & fundraising which was something Beth was passionate about. They have done this is part through the yearly harvesting and sale of sunflower seeds, directly inspiring the name Beth's Sunflowers.

Upon hearing Beth's story we were incredibly moved and felt we wanted to contribute towards keeping Beth's legacy going. So we did - in the way we do it best - SOCKS! So for each pair of sunflower socks we sell we will make a contribution directly to Beth's Sunflowers.

One thing we are super proud of is, that instead of offering a Black Friday discount last year, we instead donated thermal socks to homeless charities - Every sock we sold on Black Friday = 1 Sock donation and we donated 10,000 pairs to the charities we worked with. It was such a huge success we are doing the same again in 2025 but with even more charities supported.